Articles
ArticlesNetizens’ behavior towards a blockchain-based esports framework: a TPB and machine learning integrated approach
Jitendra Yadav, Madhvendra Misra, Nripendra P. Rana, Kuldeep Singh, Sam Goundar
A comparative analysis of sports gambling in the United States
Brendan Dwyer, Ted Hayduk, Joris Drayer
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India
Prashant Raman, Kumar Aashish
A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective
Huimin Song, Ting-ting Zeng, Brian H. Yim
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: quantitative evidence from an experimental study
Jerred Junqi Wang, Tyreal Yizhou Qian, Bo Li, Brandon Mastromartino
When sports sponsorship incurs brand risk: the roles of team performance, brand familiarity and team identification
Shaofeng Yuan, Ying Gao
An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics
Yusuf Oc, Aysegul Toker
Competence inference from muscle: how and when trainers’ muscle mass impacts service purchase of personal fitness training
Sangchul Park, Shinhyoung Lee, Hyun-Woo Lee
Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective
Xianzhong Teng, Zheshi Bao
Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020
Dan Li, Nicholas Masafumi Watanabe
