Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia
Behzad Foroughi, Mohammad Iranmanesh, Hassan F. Gholipour, Sunghyup Sean Hyun
Crafting a legacy: investigating the retired athlete brand image
Olzhas Taniyev, Brian S. Gordon
A strategic approach to sports crisis management: Assessing the NFL concussion crisis from marketing and public relations perspectives
Danielle LaGree, Douglas Wilbur, Glen T. Cameron
The importance of good behavior in college football teams in the USA: An interaction effect of team reputation on game attendance
Marcelo J. Alvarado-Vargas, Qi Zou
Assessing strategic social partnerships between professional sports teams and NPOs in Australian football
Daniel Rayne, Heath McDonald, Civilai Leckie
Revealed preferences among NBA fans: Is skin tone a factor?
Ariel R. Belasen, Alan T. Belasen
The negative spillover effect in sports sponsorship: An experiment examining the impact of team performance on sponsor’s brand trust
Shaofeng Yuan, Chunhui Huo, Tariq H. Malik
The effects of peripheral service quality on spectators’ emotions and behavioural intentions
Behzad Foroughi, Khairul Anuar Mohammad Shah, Thurasamy Ramayah, Mohammad Iranmanesh
Structural relationship between market demand and member commitment associated with the marketing of martial arts programs
Minkil Kim, James Zhang
Headwinds in sports sponsoring
Pytrik Schafraad, Joost W.M. Verhoeven
