Tag: Olzhas Taniyev

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Cut from the Same Cloth: An Examination of Attachment to College Football Coaches by Michael Mudrick and Janet Fink.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information to understand how the industry is changing. The Forum Editor’s pick from the current issue: CRAFTING A LEGACY: INVESTIGATING THE RETIRED ATHLETE BRAND IMAGE by Olzhas Taniyev, Brian S. Gordon.