Tag: sport marketing

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Insights into customer experience in sports retail stores by Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin Schnitzer (open access).

Sport ecotourism focuses on sustainable sport tourism in largely untouched natural and often rural environments. Ecotourism has helped extend an understanding of contributory effects associated with tourism accommodations, activities, and mobility includes economic stimulus, social, cultural, and environmental outcomes. This special issue focuses on the importance of sustainable management and/or marketing practices of active sport ecotourism.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Malmö – the skateboarding city: a multi-level approach for developing and marketing a city through user-driven partnerships by Karin Book, Gustav Svanborg Edén.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Mobile marketing influence on football fan behaviour: the case of FC Persepolis by Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri.

The European Association for Sport Management Summer School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management Industry, Business and Marketing, among others. Participants have the chance to build up their own international network within the sport business and to work with others from all over the world.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: EXPLORING THE EXPLICIT AND IMPLICIT APPEAL OF RETRO SPORT LOGOS by Brendan Dwyer, Zach Scola, Joris Drayer.

New technologies are changing how people communicate and consume sport culture. Wearable devices are changing the way we track and monitor physical activities; extended reality (e.g., VR/AR/MR) is providing new channels for sporting experiences; new media is transforming marketing communication and consumer culture; and data analytics and management is revolutionizing how we operate sport organizations.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: DOOMED TO FAIL? A STUDY OF HOW JUNIOR MANAGERS AT A MAJOR SPORT EVENT COPE WITH LEADERSHIP ISSUES by Annika Bodemar, Anna-Maria Strittmatter, Josef Fahlén.

The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: CORPORATE GREENFLUENCING: A CASE STUDY OF SPONSORSHIP ACTIVATION IN FORMULA E MOTORSPORTS by Hans Erik Næss.