Presenting a new mixed method for measuring service quality of health clubs
Hossein Abdolmaleki; Behzad Soheili; Michal Varmus; Abbas Khodayari
Supporting sacrifice or condemning belief: consumer reactions to Nike’s advertising campaign featuring Colin Kaepernick
Akira Asada; Jimmy Sanderson
A scale for measuring member commitment and integration in fitness services
Dimitri Koutsoubakis
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Jesyca Salgado-Barandela; Patricio Sanchez-Fernandez; Angel Barajas
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios
Jesyca Salgado-Barandela; Patricio Sanchez-Fernandez; Angel Barajas
Professional sports fans’ interests in hosting an international visitor at a game: evidence for ‘sports hosts’
Eric C. Schwarz; Aurélie Pankowiak
Mobile marketing influence on football fan behaviour: the case of FC Persepolis
Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri
Non-professional sport academies in Spain: the parents’ perspective
José Bonal; Jairo León-Quismondo; Pablo Burillo; Benito Pérez-González; Álvaro Fernández-Luna
