Call for Participation | “International Sport Marketing: Value-Creation through Engagemen”: 11th EASM Summer School 2021, a Digital Interactive Course | May 12–14, 2021

We are happy to announce that the 11th EASM Summer School, which is an Academic Programme, will take place digitally from 12th – 14th of May 2021. The European Association for Sport Management Summer School is a great opportunity for students and practitioners to enrich their degree with new insights in the field of International Sport Management Industry, Business and Marketing, among others. Participants have the chance to build up their own international network within the sport business and to work with others from all over the world.

This year, due to the current situation, the event will be digital. We have prepared a venue so that this experience is a unique educational opportunity for attendees. Students and professionals will have the opportunity to:

      • Attend lectures: Discussions, debates and quizzes about International Sport Marketing; Value-Creation through Engagement by academics of the field. Three days of world-class content in innovative and immersive format through the Airmeet Platform.
      • Participate in “Business Meets Science” Chats: Students will be sharing ideas and insights with international practitioners from Sport Management Industry, Business and Science and the possibility of doing networking with colleagues of all over the globe.
      • Enjoy Leisure and Social activities: Gamified tours are educational, entertaining and fun! You will enjoy a virtual guided tour of Madrid, as well as a virtual trip to Microsoft Global Sport Innovation Centre with a lecture included.

Besides, the EASM Summer School is organized according to the high academic standards of the University of Bayreuth, the leading European University of Sport Business. Attendants will get 6 ETCS certificate to recognize the EASM Summer School by their hometown universities.

For further information, do not hesitate to contact:

For more details, visit the website:

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