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    Home Journals Sport Marketing Quarterly, Volume 30, 2021, Issue 1

    Sport Marketing Quarterly, Volume 30, 2021, Issue 1

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    Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives
    François Rodrigue, Gashaw Abeza, Benoit Seguin and Eric MacIntosh

    How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
    Shang-Chun Ma and Kyriaki Kaplanidou

    The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption 
    Ted Hayduk and Matthew Walker

    Sanghak Lee

    Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong

    Antonio S. Williams, Sungwook Son, Patrick Walsh and Jin Park

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