Journals Sport Marketing Quarterly, Volume 30, 2021, Issue 1 April 20, 2021 0 Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives François Rodrigue, Gashaw Abeza, Benoit Seguin and Eric MacIntosh How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions Shang-Chun Ma and Kyriaki Kaplanidou The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption Ted Hayduk and Matthew Walker The Influence of Second Screen Multitasking on Sponsorship Effects Sanghak Lee Understanding the Lack of Team Identification Research in Women’s Sport Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation Antonio S. Williams, Sungwook Son, Patrick Walsh and Jin Park Share this: Click to share on Bluesky (Opens in new window) Bluesky Tweet Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print More Click to share on Reddit (Opens in new window) Reddit Share on TumblrPocket Click to share on Telegram (Opens in new window) Telegram Click to share on WhatsApp (Opens in new window) WhatsApp
