Journals Sport Marketing Quarterly, Volume 30, 2021, Issue 1 By The Editor - April 20, 2021 0 107 Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives François Rodrigue, Gashaw Abeza, Benoit Seguin and Eric MacIntosh How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions Shang-Chun Ma and Kyriaki Kaplanidou The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption Ted Hayduk and Matthew Walker The Influence of Second Screen Multitasking on Sponsorship Effects Sanghak Lee Understanding the Lack of Team Identification Research in Women’s Sport Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation Antonio S. Williams, Sungwook Son, Patrick Walsh and Jin Park Share this:TweetEmailPrintMoreRedditShare on TumblrPocketTelegramWhatsApp