Sport Marketing Quarterly, Volume 30, 2021, Issue 1

Branding a Professional Sport Team that Reenters the Same Marketplace: Stakeholders’ Perspectives
François Rodrigue, Gashaw Abeza, Benoit Seguin and Eric MacIntosh

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions
Shang-Chun Ma and Kyriaki Kaplanidou

The Effect of Ownership Marketing Expertise on MLB Attendance and Digital Consumption 
Ted Hayduk and Matthew Walker

Sanghak Lee

Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong

Antonio S. Williams, Sungwook Son, Patrick Walsh and Jin Park

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