JournalsSport Marketing Quarterly, Volume 26, 2017, Issue 4: Rivalry in Sport June 17, 20190Industry Insider: Spencer McAnally Alan MorseUnderstanding the Marketing Implications of Sport Rivalry: What We Know and Where We Are Headed Cody T. Havard and Vassilis DalakasWhat is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports B. David Tyler, Craig A. Morehead, Joe Cobbs and Timothy D. DeSchriverWhat Makes For the Best Rivalries in Individual Sports and How Can Marketers Capitalize on Them? Scott C. Ambrose and Nathan SchnitzleinComparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity Joe Cobbs, Daniel Sparks and B. David TylerThe Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport Lamar Reams and Terry Eddy Share this: Share on Bluesky (Opens in new window) Bluesky Tweet Email a link to a friend (Opens in new window) Email Print (Opens in new window) Print More Share on Reddit (Opens in new window) Reddit Share on Threads (Opens in new window) Threads Share on Tumblr Share on Telegram (Opens in new window) Telegram Share on WhatsApp (Opens in new window) WhatsApp