Journals Sport Marketing Quarterly, Volume 26, 2017, Issue 4: Rivalry in Sport June 17, 2019 0 Industry Insider: Spencer McAnally Alan Morse Understanding the Marketing Implications of Sport Rivalry: What We Know and Where We Are Headed Cody T. Havard and Vassilis Dalakas What is Rivalry? Old and New Approaches to Specifying Rivalry in Demand Estimations of Spectator Sports B. David Tyler, Craig A. Morehead, Joe Cobbs and Timothy D. DeSchriver What Makes For the Best Rivalries in Individual Sports and How Can Marketers Capitalize on Them? Scott C. Ambrose and Nathan Schnitzlein Comparing Rivalry Effects Across Professional Sports: National Football League Fans Exhibit Most Animosity Joe Cobbs, Daniel Sparks and B. David Tyler The Impact of Rivalry Antecedents on Mediated Demand for an Individual Sport Lamar Reams and Terry Eddy Share this:Tweet Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print More Click to share on Bluesky (Opens in new window) Bluesky Click to share on Reddit (Opens in new window) Reddit Share on TumblrPocket Click to share on Telegram (Opens in new window) Telegram Click to share on WhatsApp (Opens in new window) WhatsApp
