Sport Marketing Quarterly, Volume 27, 2018, Issue 1

Industry Insider: Tim Clark
Mark Nagel

How I Perform is Not Enough: Exploring Branding Barriers Faced by Elite Female Athletes
Jami Lobpries, Gregg Bennett, Natasha Brison

The Evolution of Media Reporting of Ambush Marketing
Nicholas Burton, Kevin Snyder, Steve McKelvey

An Experimental Examination of Activist Type and Effort on Brand Image and Purchase Intentions
Samuel H. Schmidt, Megan B. Shreffler, Marion E. Hambrick, Brian S. Gordon

Worth the Price of Admission? The Mediating Effect of Perceived Value on Ticket Purchase Intention
Joris Drayer, Stephen L. Shapiro, Brendan Dwyer

Breaking Up Is Hard To Do: Half-Baked Sponsorship Yields Valuable Lessons
Jonathan A. Jensen, Barbara Osborne