Industry Insider: Joyce Caron-Mercier
Mark Nagel
Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identity upon Brand Equity
Henry WearBob Heereand Aaron Clopton
I Am Bolder: A Social Cognitive Examination of Road Race Participant Behavior
Nancy L. LoughJennifer R. Pharrand Andrea Guerin
Hispanic Subcultural Sport Socialization: An Initial Investigation
Haylee Uecker Mercado and Matthew J. Bernthal
A Heterogeneous Analysis of Secondary Market Transactions at College Football Bowl Games
Patrick J. RisheDavid SandersJason Reeseand Michael Mondello
Boiler Plate Inked: Copyright Actions Brought by Tattooists Threaten Athlete Endorser Publicity Rights
Thomas A. Baker III and Natasha T. Brison
