Industry Insider: Nicholas Horbaczewski
Mark Nagel
Effects of Advertisement Setting and Actor Race on African Americans’ Intentions to Consume Baseball
Brandon Brown, Gregg Bennett and Khalid Ballouli
Fantasy vs. Reality: Exploring the BIRGing and CORFing Behavior of Fantasy Football Participants
Brendan Dwyer, Rebecca M. Achen and Joshua M. Lupinek
Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees
Khalid Ballouli, Galen T. Trail, Todd C. Koesters and Matthew J. Bernthal
The Rio 2016 Olympics: Analyzing Rule 40’s Moment to Shine
John Grady
Losing the Core Sport Product: Marketing Amidst Uncertainty in College Athletics
Michael Hutchinson, Cody T. Havard, Brennan K. Berg and Timothy D. Ryan
