Industry Insider: Adam Lippard
Mark Nagel and Todd C. Koesters
The Linguistics of Social Media: Communication of Emotions and Values in Sport
Christopher Lee and Lynn Kahle
Featuring the Hometown Team in Cause-Related Sports Marketing: A Cautionary Tale for League-Wide Advertising Campaigns
Bridget Satinover Nichols, Joe Cobbs and David Raska
Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions
Stephen L. Shapiro, Brendan Dwyer and Joris Drayer
It Works Two Ways: Impacts of Sponsorship Alliance upon Sport and Sponsor Image
Sarah Jane Kelly, Michael Ireland, John Mangan and Harley Williamson
Athletesโ Right of Publicity in Game Performances and Sports Broadcasting
Barbara Osborne