Industry Insider: Donna Goldsmith
Mark Nagel
The Freeloader Effect: Examining the Influence of Engagement and Attitudes in a Virtual Fan Community
Matthew Walker, Courtney Hodge and Gregg Bennett
A New Player in the Game: Examining Differences in Motives and Consumption Between Traditional, Hybrid, and Daily Fantasy Sport Users
James Weiner and Brendan Dwyer
Building a Strong New Media Brand: The Case of TexAgs.com
Gregg Bennett
Corporate Reputation and Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals
Bridget Satinover Nichols and Jennifer Gardner
Be Like Mike: The Role of Social Identification in Athlete Endorsements
Brad D. Carlson and D. Todd Donavan
Unassisted Goal: U.S. Soccer Does Not Need Approval to Use Player Likenesses in Group Ad
Mark Dodds
