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    Home Journals Sport Marketing Quarterly, Volume 31, 2022, Issue 3

    Sport Marketing Quarterly, Volume 31, 2022, Issue 3

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    Technology Innovations and Consumption of Formula 1 as a TV Sport Product
    Christopher Schneiders and Claudio Rocha

    Exploring the Structural Relationships Between Service Quality, Perceived Value, Satisfaction, and Loyalty in Nonprofit Sport Clubs: Empirical Evidence from Germany

    Doosik Min

    Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis

    Nataliya Bredikhina, Katherine Sveinson, and and Thilo Kunkel

    Michael Phelps press conference at the Rio Games August 14, 2016. (Shutterstock/TeleProstir Studio)
    Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences

    Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong

    The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams

    Michael L. Naraine, Jordan T. Bakhsh, and Liz Wanless

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