Journals Sport Marketing Quarterly, Volume 31, 2022, Issue 3 January 23, 2023 0 Articles If the Cause Fits, Wear It: Jersey Sponsorship and the Role of Congruence, Articulation, and CSR-Linked Marketing Justin Graeber and Angeline Close Scheinbaum Technology Innovations and Consumption of Formula 1 as a TV Sport Product Christopher Schneiders and Claudio Rocha Exploring the Structural Relationships Between Service Quality, Perceived Value, Satisfaction, and Loyalty in Nonprofit Sport Clubs: Empirical Evidence from Germany Doosik Min Athlete Interrupted: Exploration of Athletes’ Personal Brand Management in Times of Crisis Nataliya Bredikhina, Katherine Sveinson, and and Thilo Kunkel Michael Phelps press conference at the Rio Games August 14, 2016. (Shutterstock/TeleProstir Studio) Patriot, Expert, or Complainer? Exploring How Athletes Express Themselves at Olympic Games’ Press Conferences Bo Li, Olan Scott, Stirling Sharpe, Sarah Stokowski, and Qian Zhong The Impact of Sponsorship on Social Media Engagement: A Longitudinal Examination of Professional Sport Teams Michael L. Naraine, Jordan T. Bakhsh, and Liz Wanless Share this:Tweet Click to email a link to a friend (Opens in new window) Email Click to print (Opens in new window) Print More Click to share on Bluesky (Opens in new window) Bluesky Click to share on Reddit (Opens in new window) Reddit Share on TumblrPocket Click to share on Telegram (Opens in new window) Telegram Click to share on WhatsApp (Opens in new window) WhatsApp
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