Sport Marketing Quarterly, Volume 31, 2022, Issue 1

Articles

Toward a Better Understanding of Parent Versus Local Team Branding in Minor League Baseball
Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

All-Inclusive v. Partitioned Pricing in Sports: The Effects of Pricing Format on Ticket Purchasers’ Response
Armin Marquez, Beth A. Cianfrone, Stephen L. Shapiro

The Impact of CSR-CSI Domain Overlap on Attitude Toward the Sponsor
Taeahn Kang and Hirotaka Matsuoka

The Influence of Non-Transactional Fan Engagement on Merchandise Consumption
Marcel Huettermann and Thilo Kunkel

Lead by Example: An Exploration of the Athlete Brand as a Role Model
Olzhas Taniyev and Brian S. Gordon

Cut from the Same Cloth: An Examination of Attachment to College Football Coaches
Michael Mudrick and Janet Fink