Articles
New Day, New Game: Examining Consumer Needs in Daily Fantasy Sports
Jackson Sears, Philip Kang, Yong Jae Ko, and Joon Sung Lee
Letting the Dogs Out: The Impact of Team Service Dogs on Brand Image, Perceived Altruism, and Behavioral Intention
Brandon Mastromartino, Henry Wear, Michael L. Naraine, and Katherine R. N. Reifurth
Effect of Consumer Experience Quality on Participant Engagement in Japanese Running Events
Shiro Yamaguchi and Masayuki Yoshida
Toward a Better Understanding of Fantasy Football and Dehumanization of Athletes: Is Fantasy Sport Gambling to Blame?
Benjamin Larkin
Assessment of the Service Quality Measurement Model for Youth Football Academies
Yuchen Shi, Do Young Pyun, and Argyro Elisavet Manoli
A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans
Daniel Monaghan and Daniel Read
