Tag: Sport Marketing Association
Sport Marketing Quarterly, Volume 29, 2020, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: THE DARK SIDE OF SPECTATOR BEHAVIOR: EFFECTS OF SPECTATOR DYSFUNCTIONAL BEHAVIOR ON ANGER, RUMINATION, AND REVISIT INTENTION by Kyungyeol Anthony Kim and Kevin K. Byon.
Sport Marketing Quarterly, Volume 29, 2020, Issue 2
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: REPEAT REGISTRATIONS OF A RUNNING EVENT: APPLYING CUSTOMER BASE ANALYSIS by Carol A. Finnegan, Thomas J. Aicher and Robert A. Block.
Sport Marketing Quarterly, Volume 29, 2020, Issue 1
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: HOST COUNTRY BRAND IMAGE AND POLITICAL CONSUMERISM: THE CASE OF RUSSIA 2018 FIFA WORLD CUP by Claudio Rocha and Fiona Wyse
Call for Papers | 18th Annual Sport Marketing Association Conference | Las Vegas, NV, October 21–23, 2020. Call ends April 6, 2020
Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. The Sport Marketing Association welcomes the submission of abstracts for its 18th SMA Annual Conference.
Sport Marketing Quarterly, Volume 28, 2019, Issue 4
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 28, 2019, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 28, 2019, Issue 2
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 28, 2019, Issue 1
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 27, 2018, Issue 4
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
Sport Marketing Quarterly, Volume 27, 2018, Issue 3
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
