Becoming fans abroad: a qualitative study of soccer fan socialisation
Elizabeth B. Delia, Matthew Katz
Mass participant sport event brand associations: an analysis of two event categories
Jason A. Rice, Marion E. Hambrick, T. Christopher Greenwell
Factors affecting consumer repurchase of university sports team merchandise
Michelle Childs, Robin Hardin, Win Koo
Key factors for ensuring performance and attracting practitioners to small sport clubs
Fabio Musso, André Richelieu, Barbara Francioni
Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success?
Manuel Alonso-Dos-Santos, Ferran Calabuig Moreno, Mario Alguacil
Enabling process of e-WOM and self-image congruence in Facebook page: a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana
Determinants of national men’s football team performance: a focus on goal difference between teams
Nicolas Scelles, Wladimir Andreff
Simulation of drowsy-athlete transportation by road: sport type matters
Andrey S. Nazarenko, Fanis A. Mavliev, Alexey A. Nabatov
Examining the effectiveness of measuring team brand association networks with textual analysis software
Patrick Walsh, Galen Clavio
