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    International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 1–2

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: How does spectator marketing in women's leagues differ from that in men's leagues? by Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka.

    International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 5/6

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why do(n't) young people watch the Olympics?: A comparison of motives and constraints for attendance and media viewing by Jeeyoon Kimm & YuKyoum Kim.

    International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 3/4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club by Abdel K. Halabi; Brendan O'Connell.

    International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 1/2

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Athlete brand identity, image and congruence: a systematic literature review by Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann.

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 5/6 | Consumer Behaviour and Trends in Sports Services

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Mobile marketing influence on football fan behaviour: the case of FC Persepolis by Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri.

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 3/4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: DOOMED TO FAIL? A STUDY OF HOW JUNIOR MANAGERS AT A MAJOR SPORT EVENT COPE WITH LEADERSHIP ISSUES by Annika Bodemar, Anna-Maria Strittmatter, Josef Fahlén.

    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 5/6

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 3/4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
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