Tag: Inderscience
International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 4
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience by Antonio S. Williams, Byungik Park, Zack P. Pedersen.
International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 3
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Leadership development of university students through outdoor training: a systematic literature review by Anna Kourtesopoulou; Athanasios Kriemadis.
International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 1–2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Developing and validating a scale to measure the perceived value of sport spectators by Fereshteh Sameie, Alireza Elahi, Mostafa Afshari..
International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 5–6
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Internationalisation and martial arts: the case of Carlson Gracie's Brazilian jiu-jitsu gym by Heloisa Alexander Fonseca Soares, Renato Dourado Cotta de Mello, Clarice Secches Kogut.
International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 3–4
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why sport ticket salespeople leave their jobs: applying attribution theory to employee turnover by Nels Popp, Liz A. Sattler, David Pierce, Megan B. Shreffler.
International Journal of Sport Management and Marketing, Vol. 22, 2022, No. 1–2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: How does spectator marketing in women's leagues differ from that in men's leagues? by Natsumi Adachi, Rei Yamashita, Hirotaka Matsuoka.
International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 5/6
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Why do(n't) young people watch the Olympics?: A comparison of motives and constraints for attendance and media viewing by Jeeyoon Kimm & YuKyoum Kim.
International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 3/4
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Strategic responses and disclosures in a sporting drugs scandal: the case of the Essendon Football Club by Abdel K. Halabi; Brendan O'Connell.
International Journal of Sport Management and Marketing, Vol. 21, 2021, No. 1/2
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Athlete brand identity, image and congruence: a systematic literature review by Annika Linsner; Popi Sotiriadou; Brad Hill; Kirstin Hallmann.
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 5/6 | Consumer Behaviour and Trends in Sports Services
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Mobile marketing influence on football fan behaviour: the case of FC Persepolis by Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri.