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    International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.

    Call for Papers | “Consumer Behaviour in Sports Tourism, Recreation and Leisure”, Special Issue of International Journal of Sport Management and Marketing. Call ends September 30, 2020

    There is a strong need for research in this area for sport tourism, recreation and leisure to understand the consumers and provide hands-on practical implications to sport tourism and leisure organizations. The aim of this special issue to present high-quality research and/or theory-driven conceptual frameworks relating to these forms of consumption in sport tourism, recreation and leisure.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 5/6

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 3/4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    Call for Papers | “Innovative Marketing in Women’s Professional Sport” | Special Issue of International Journal of Sport Management and Marketing. Call ends December 20, 2019

    The aim of this special issue is to showcase high-quality research related to marketing and women's professional sport. We hope the content will span varied dimensions of marketing and professional sport contexts from countries around the world. This call covers a broad range of marketing topics within the context of women's professionalism and emerging professionalism.

    International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 6

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 5

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 4

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.

    International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 3

    The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
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