Sport Marketing Quarterly Volume 21, Number 4, December 2012


Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants
Andrea N. Eagleman and Brian D. Krohn

Attracting Facebook “Fans”: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
Mya Pronschinske, Mark D. Groza, and Matthew Walker

Development of a Brand Extension Decision-Making Model for Professional Sport Teams
Patrick Walsh and Seungbum Lee

An Analysis of the Motivators of Seattle Sounders FC Season Ticket Holders: A Case Study
Blaine T. Uhlman and Galen T. Trail


A Note from the SMA President
Gregg Bennett

Editor’s Note
Nancy Lough

Industry Insider: Action Sports Execs
Steve McKelvey

Sport Marketing and the Law
Jordan v. Jewel Food Stores, Inc.: Do the Shoes Make the Man?
Jonathan Goins

Case Study

Developing a Pricing Strategy for the Los Angeles DodgersDenise Linda Parris, Joris Drayer, and Stephen L. Shapiro

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