Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants
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Attracting Facebook “Fans”: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
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Development of a Brand Extension Decision-Making Model for Professional Sport Teams
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An Analysis of the Motivators of Seattle Sounders FC Season Ticket Holders: A Case Study
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Departments
A Note from the SMA President
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Editor’s Note
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Industry Insider: Action Sports Execs
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Sport Marketing and the Law
Jordan v. Jewel Food Stores, Inc.: Do the Shoes Make the Man?
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Case Study
Developing a Pricing Strategy for the Los Angeles DodgersDenise Linda Parris, Joris Drayer, and Stephen L. Shapiro