Sponsorship Awareness, Attitudes, and Purchase Intentions of Road Race Series Participants
Andrea N. Eagleman and Brian D. Krohn
Attracting Facebook “Fans”: The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams
Mya Pronschinske, Mark D. Groza, and Matthew Walker
Development of a Brand Extension Decision-Making Model for Professional Sport Teams
Patrick Walsh and Seungbum Lee
An Analysis of the Motivators of Seattle Sounders FC Season Ticket Holders: A Case Study
Blaine T. Uhlman and Galen T. Trail
Departments
A Note from the SMA President
Gregg Bennett
Editor’s Note
Nancy Lough
Industry Insider: Action Sports Execs
Steve McKelvey
Sport Marketing and the Law
Jordan v. Jewel Food Stores, Inc.: Do the Shoes Make the Man?
Jonathan Goins
Case Study
Developing a Pricing Strategy for the Los Angeles DodgersDenise Linda Parris, Joris Drayer, and Stephen L. Shapiro
