Contents
Fit Matters? Asymmetrical Impact for Effectiveness on Sponsors and Event Marketers
Angeline G. Close and Russell Lacey
Impulsive Purchasing Behavior for Professional Sports Team-Licensed Merchandise—From the Perspective of Group Effects
Chen-Yueh Chen, Yi-Hsiu Lin, and Wen-Mei Chang
A Qualitative Examination of Disability Sport Executives’ Perceptions of Sport Promotion and the Acquisition of Sponsors
Michael Cottingham, Brian Gearity, and Kevin K. Byon
What’s in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives
Greg Greenhalgh and T. Christopher Greenwell
Departments
A Note from the SMA Vice President of Industry Relations
Steve McKelvey
View from the Field
Jan Katzoff
Sport Marketing and the Law
Like It or Not … Coastal Contacts Case Sets Guidelines for ‘Like-Gating’ on Facebook
Thomas A. Baker III, Natasha T. Brison, and Kevin K. Byon
