Please note! No abstracts are accessible for this journal.
Selling Premium Seating in Today’s Sport Marketplace
Heather J. Lawrence, Ron T. Contorno, and Brandon Steffek
Spectator-Based Brand Equity in Professional Soccer
Rui Biscaia, Abel Correia, Stephen Ross, António Rosado, and João Maroco
The Impact of Game Outcomes on Fantasy Football Participation and National Football League Media Consumption
Brendan Dwyer
Fortune 100 Companies: Insight into Premium Seating Ownership
Peter Titlebaum, Heather Lawrence, Chris Moberg, and Christina Ramos
Departments
A Note from the SMA President
Gregg Bennett
Editor’s Note
Daniel C. Funk
Industry Insider: Greg Downey
Steve McKelvey
Sport Marketing and the Law
New FTC Guides Impact Use of Social Media for Companies and Athlete Endorsers
Steve McKelvey and James T. Masteralexis
