Articles
Modeling Environmental Antecedents of Online Word-of-Mouth on Team Social Media: A Perspective of Information Value
Jerred Junqi Wang and James J. Zhang
Repeat Registrations of a Running Event: Applying Customer Base Analysis
Carol A. Finnegan, Thomas J. Aicher and Robert A. Block
Sport Brand Positioning Strategies and Position-Congruity on Financial Performance
J. Lucy Lee, June Won and Donald G. Farr
An Assessment of Fans’ Willingness to Pay for Team’s Environmental Sustainability Initiatives
Greg Greenhalgh and Joris Drayer
Losing Weight with Charles and Dan: Examining Potential Liability for Endorser Claims in Weight Loss Advertisements
Natasha T. Brison, Andrew C. Pickett and Katie M. Brown
“I Still Support My Favorite Team”: The Effects of an Athlete’s Transgression and Post-Response Strategy Using Visual Cues on In-Group Bias
Wonseok (Eric) Jang, Joon Sung Lee, Janice Cho and Jeoung-Hak Lee
