Call for Papers | 18th Annual Sport Marketing Association Conference | Las Vegas, NV, October 21–23, 2020. Call ends April 6, 2020

The Sport Marketing Association welcomes the submission of abstracts for its 18th SMA Annual Conference, to be held at the Renaissance Las Vegas Hotel in Las Vegas, NV on October 21–23, 2020. Authors may submit abstracts for one of the following categories:
      1. Oral presentation (25 minutes, including questions)
      2. Panel discussion, symposium, or roundtable (75 minutes)
      3. Poster presentation


Authors should submit abstract(s) under one of two categories:

      1. Professional
      2. Student (All authors must be current students; any professionals can only be on paper as advisor)

Submissions can be conceptual or empirical in nature, and do not need to be completed at the time of submission. However, for any work in progress, there needs to be assurances that the research will be completed in time for the conference presentation, should it be accepted.

To be considered for the prestigious award of SMA Conference Best Professional Paper, studies will need to have been completed at the time of submission. Further, to be considered for the SMA Conference Best Student Paper award, abstracts must feature only one student author, and can include up to one professional author who must be clearly identified as an advisor.


Authors should be mindful of the following key dates when preparing and submitting their abstracts (please note that official submissions are effective as of this announcement, given that authors abide by the following guidelines):

      1. Submission Deadline: April 6, 2020 (11:59 PM, PST)
      2. Notice of Acceptance: May 22, 2020 (11:59 PM, PST)


Submissions must conform to the format instructions. Please keep a copy for future reference. Submissions will be subjected to a double-blind peer review. Authors will be notified of acceptance, rejection, or suggested modifications as soon as the review process has been completed. Please see the key dates above for submission and revision deadlines.


This year, SMA will be continuing its online submission process. Authors will be required to visit the SMA website and submit their abstracts under the ‘Submit Abstract’ link within the website’s ‘Conference’ menu. A direct link to the submission portal can be found here: SMA Abstract Submission. Please note abstracts will only be accepted via the online submission portal on the SMA wesbite. After the abstract submission deadline, April 6, 2020 (11:59 PM, PST), the online submission portal will no longer be open, and abstracts will no longer be accepted.

As you enter the submission portal, please be sure to have the following on hand:

      1. Abstract document (adhering to the above instructions)
      2. Presentation title; presentation type (oral, poster, panel, symposium, or roundtable); author status (professional or student); presentation keywords; author information for submission purposes (names, affiliations, and emails for all authors)


There is a limit of two presentations per listed author regardless of co-authorship or type of presentation. Exception to this limit will be given for advisors to current students, in which case advisor positions must be clearly designated in the author section of the submission. Please note that in order to submit two abstracts, authors will have to enter the online submission portal two separate times (i.e., the online portal will only allow for one submission at a time).


The reviewers for the SMA Annual Conference will judge all submissions on the basis of their contributions to the development and advancement of theory or practice in the field of sport marketing. All submissions will undergo a double-blind review, and will be judged on their overall quality and contribution to the SMA Annual Conference.

Abstract submissions should not be concurrently submitted for consideration to any other conference, and should not have been previously presented at any other conference. In addition, submissions should not be of work published, or in press prior to the abstract submission deadline (April 6, 2020, 11:59 PM, PST).


This year, SMA’s annual conference will be held at the Renaissance Las Vegas Hotel. Information about the hotel and surrounding area can be found on the SMA website ( Additional details concerning the conference, including registration, travel accommodations, and featured speakers, can be found by visiting the SMA website.


Any questions about the abstract submission process can be sent to Dr. Brandon Brown, Vice President of Academic Affairs for the SMA, at

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