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    Home Journals Sport Marketing Quarterly, Volume 28, 2019, Issue 1

    Sport Marketing Quarterly, Volume 28, 2019, Issue 1

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    Development and Assessment of a Scale to Measure Daily Fantasy Sport Motives
    Ryan W. Kota, Charles Reid, Jeffrey D. James and Amy Chan Hyung Kim

    The Impact of Self-Continuity on Fans’ Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations
    Mark Jaewon Chang, Daniel P. Connaughton, Ilyoung Ju, Jihye Kim and Joon-Ho Kang

    “No” Is Not “Low”: Improving the Assessment of Sport Team Identification
    Jeffrey D. James, Elizabeth B. Delia and Daniel L. L. Wann

    Understanding Consumer Behaviors in Virtual Golf: Differences in Leisure Constraints
    Chulhwan Choi, T. Christopher Greenwell, Mary A. Hums and Marion E. Hambrick

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