Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones
Sylvia Chan-Olmsted and Min Xiao
Nonlocal Fandom: Effects of Geographic Distance, Geographic Identity, and Local Competition on Team Identification
Katherine R. N. Reifurth, Matthew J. Bernthal, Khalid Ballouli and Dorothy Collins
Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams
David S. Martin, Kyle M. Townsend, Yun Wang and Gopikrishna Deshpande
Follower Segments Within and Across the Social Media Networks of Major Professional Sport Organizations
Michael L. Naraine
