Sport Marketing Quarterly, Volume 29, 2020, Issue 1

Articles

Sport Brands: Brand Relationships and Consumer Behavior
Thilo Kunkel and Rui Biscaia

Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination
James Du, Christopher M. McLeod. and Jeffrey D. James

The Rise of an Athlete Brand: Factors Influencing the Social Media Following of Athletes
Yiran Su, Bradley J. Baker, Jason P. Doyle, and Thilo Kunkel

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices
Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker, Bo Li, and James J. Zhang

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup
Claudio Rocha and Fiona Wyse