Social impact of a participative small-scale sporting event
David Parra-Camacho, Rómulo Jacobo González-García, Manuel Alonso-Dos-Santos
The social impact of the 2016 Rio Olympic Games: comparison of residents’ pre- and post-event perceptions
Tiago Ribeiro, Abel Correia, Rui Biscaia
Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty
Po-Lin Pan, Joe Phua
Exploring newsjacking as social media–based ambush marketing
Nicholas Burton, Cole McClean
NFL fans’ identity and consumption behavior by gender
Amy Shane-Nichols, Diane McCrohan, Te-Lin Chung
Net gains: a comparison of competitive balance between the ANZ Championship and Suncorp Super Netball
Henry E.T. Wetherall, Mark F. Stewart, Trong Anh Trinh
Chinese Super League stock prices and team performance
Eric Mao, Brian P. Soebbing, Nicholas M. Watanabe