Professional sports teams: going beyond the core
Adrian Pritchard, David Cook, Andrew Jones, Tom Bason, Paul Salisbury, Ellie Hickman
The relationships of brand experience, sports event image and loyalty: Case of Jeju International Ultramarathon Race
V.G. Girish, Choong-Ki Lee
Exploring user sentiment towards sponsorship and ambush marketing
Nick Burton
The effect of the valence of sponsorship information on consumers’ attitudes toward the sponsor brand
Christopher Dick
Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: An eye-tracking application
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Josep Crespo-Hervás
Fitness innovativeness, duration of stay, and revisit behavior: a moderation relationship
Ching-Hung Chang, Leigh Robinson, Shih-Tung Shu, Shang-Chun Ma
Does rivalry matter? An analysis of sport consumer interest on social media
Nicholas Masafumi Watanabe, Ann Pegoraro, Grace Yan, Stephen L. Shapiro
An empirical assessment of employer branding as a form of sport event sponsorship
Heikki Karjaluoto, Lasse Paakkonen
