International Journal of Sport Management and Marketing, Vol. 23, 2023, No. 1–2


Sports services: motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana María Argila-Irurita, Julian Rivera

How value congruence affects fan consumption behaviour
Curtis E. Ziniel, Clay A. Gransden

Hashtag activism by brand lovers: a netnographic study
Cássia Liandra Carvalho, Belem Barbosa

A dynamic capabilities view of the NBA and esports
David J. Finch, Norm O’Reilly, Nadège Levallet, Anthony Mikkelson

The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing
Jonathan A. Jensen, James O. Evans, Brian A. Turner

Sponsorship activation: a systematic review and future research agenda
Pascale Marceau, Frank Pons

(Shutterstock/acob Lund)

Developing and validating a scale to measure the perceived value of sport spectators
Fereshteh Sameie, Alireza Elahi, Mostafa Afshari

Consumption determinants in the National Hockey League: the influence of violence in the USA and Canada
Alexander Traugutt, Gregory P. Greenhalgh, Chad Goebert, Michael D. Broda, Cody T. Havard

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