Tag: International Journal of Sport Management and Marketing
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 5/6 | Consumer Behaviour and Trends in Sports Services
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: Mobile marketing influence on football fan behaviour: the case of FC Persepolis by Reza Mohammadkazemi; Bahman P. Ebrahimi; Mahmood Shiri.
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 3/4
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. The Forum Editor’s pick from the current issue: DOOMED TO FAIL? A STUDY OF HOW JUNIOR MANAGERS AT A MAJOR SPORT EVENT COPE WITH LEADERSHIP ISSUES by Annika Bodemar, Anna-Maria Strittmatter, Josef Fahlén.
International Journal of Sport Management and Marketing, Vol. 20, 2020, No. 1/2 | Sports Marketing Agenda Revisited
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing.The Forum Editor’s pick from the current issue: THE STRUCTURE, CONTENT AND CONTEXT OF ACHIEVED CELEBRITY BRANDS: A STUDY OF FOOTBALLERS IN THEIR BRANDSCAPES by Anna Zarkada; Eugenia Tzoumaka.
Call for Papers | “Consumer Behaviour in Sports Tourism, Recreation and Leisure”, Special Issue of International Journal of Sport Management and Marketing. Call ends September 30, 2020
There is a strong need for research in this area for sport tourism, recreation and leisure to understand the consumers and provide hands-on practical implications to sport tourism and leisure organizations. The aim of this special issue to present high-quality research and/or theory-driven conceptual frameworks relating to these forms of consumption in sport tourism, recreation and leisure.
International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 5/6
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 3/4
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
Call for Papers | “Innovative Marketing in Women’s Professional Sport” | Special Issue of International Journal of Sport Management and Marketing. Call ends December 20, 2019
The aim of this special issue is to showcase high-quality research related to marketing and women's professional sport. We hope the content will span varied dimensions of marketing and professional sport contexts from countries around the world. This call covers a broad range of marketing topics within the context of women's professionalism and emerging professionalism.
International Journal of Sport Management and Marketing, Vol. 19, 2019, No. 1/2: Sports Entrepreneurship and Innovation
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 6
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
International Journal of Sport Management and Marketing, Vol. 18, 2018, No. 5
The International Journal of Sport Management and Marketing (IJSMM), a refereed journal published four times per year, aims to present current practice and research in the area of sport management and marketing. IJSMM is a unique publication useful for everyone interested in the new developments in sport management and marketing theory and practices.
