Articles
Digital engagement with Super Bowl commercials: analysing likeability, length, and mood
Karen A. Loveland, Katherine Taken Smith, Lawrence Murphy Smith
Who are Minor League Baseball spectators? Developing a motivation-based segmentation typology of MiLB game attendees
Ari Kim, Jessica R. Braunstein-Minkove, Moonhoon Choi
The influence of music on self-paced fitness consumers’ perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Antonio S. Williams, Byungik Park, Zack P. Pedersen
Unreal? Insights from newly constructed ‘real’ tennis courts and lessons for future growth
Malek Al-Chalabi
Expectation versus reality: an analysis of ex-ante and ex-post competitive balance in major league soccer from 1996-2016
Dirk Semmelroth, Franziska Prockl
