Tag: Shiro Yamaguchi
Sport, Business and Management, Volume 13, 2023, Issue 1
SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: How are fans affected by the commercialization of elite sports? A review of the literature and a research agenda by Erik Winell, John Armbrecht, Erik Lundberg, Jonas Nilsson (ope access).
Sport Marketing Quarterly, Volume 31, 2022, Issue 4
The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:A Study of Satellite Fans’ Existing Team Identification and Attitudes Toward a New, Local Franchise: A Case Study of UK-Based National Football League Fans by Daniel Monaghan and Daniel Read.
Event Management: An international journal, Volume 26, 2022, Number 2
Event Management, an International Journal, has been meeting the research, educational, and analytic needs of the rapidly growing profession focused on global events for more than 20 years. The Forum Editor’s pick from the current issue: The Perceived Impacts of Non-mega-sporting Events Among Host Residents: a Pre–post Analysis of the Kobe Marathon by Yamaguchi, Shiro; Yamaguchi, Yaasuo; Nogawa, Haruo.
