Tag: Shang-Chun Ma

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.

The emphasis of Leisure Studies is on theoretically informed critical analyses within the social sciences and humanities of the topics that constitute leisure as a subject field – including the arts, tourism, sport and more. The Forum Editor’s pick from the current issue: ‘Roleplaying as two straight bros going to a game’: LGBTQ2S+ spectators’ experiences at NHL arenas by Bridgette M. Desjardins.

Leisure Sciences presents scientific inquiries into the study of leisure, recreation, parks, travel, and tourism from a social science perspective. Articles cover the social and psychological aspects of leisure, and more. The Forum Editor’s pick from the current issue: The Impacts of Recreation Programs on the Mental Health of Postsecondary Students in North America: An Integrative Review by enton Litwiller, Catherine White, Barbara Hamilton-Hinch & Robert Gilbert.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: Understanding the Lack of Team Identification Research in Women’s Sport by Elizabeth B. Delia, Matthew Katz and Cole G. Armstrong.

Event Management, an International Journal, has been meeting the research, educational, and analytic needs of the rapidly growing profession focused on global events for more than 20 years. The Forum Editor’s pick from the current issue: REVISIT TO EXPENDITURE-BASED SEGMENTATION: THE CASE OF THE US KIDS GOLF WORLD CHAMPIONSHIP by Kakyom Kim & Giri Jogaratnam.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE RELATIONSHIPS OF BRAND EXPERIENCE, SPORTS EVENT IMAGE AND LOYALTY: CASE OF JEJU INTERNATIONAL ULTRAMARATHON RACE by V.G. Girish, Choong-Ki Lee.