New documentary on media & gender: 40% of the athletes are women, they get 4% of the media coverage

womens-soccerThe Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, in partnership with tptMN, have produced “Media Coverage and Female Athletes: Women Play Sports, Just Not in the Media,” a documentary that uses research-based information to examine the amount and type of coverage given to female athletes. Length 52 mins.

Several sport sociology scholars including Drs. Mary Jo Kane, Cheryl Cooky and Nicole LaVoi along with award winning coaches and athletes discuss this timely issue from a variety of perspectives, as they help dispel the common—but untrue—myths that no one is interested in women’s sport and that “sex sells” women’s sport. Effective strategies are also discussed for increasing media coverage and creating images which reflect the reality of women’s sports participation and why this is so important.

You may access the documentary on our websitefree of charge, or if you would like a physical copy, we will be happy to mail one to you. We hope you will use it in your classes. Enjoy!

Nicole M. LaVoi, Ph.D.
University of Minnesota

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