The Tucker Center for Research on Girls & Women in Sport at the University of Minnesota, in partnership with tptMN, have produced “Media Coverage and Female Athletes: Women Play Sports, Just Not in the Media,” a documentary that uses research-based information to examine the amount and type of coverage given to female athletes. Length 52 mins.
Several sport sociology scholars including Drs. Mary Jo Kane, Cheryl Cooky and Nicole LaVoi along with award winning coaches and athletes discuss this timely issue from a variety of perspectives, as they help dispel the common—but untrue—myths that no one is interested in women’s sport and that “sex sells” women’s sport. Effective strategies are also discussed for increasing media coverage and creating images which reflect the reality of women’s sports participation and why this is so important.
Nicole M. LaVoi, Ph.D.
University of Minnesota
[…] are not given an equal platform in the media. According to University of Minnesota researchers, women comprise 40 percent of all athletes but get only four percent of media coverage, and a lot of that coverage is sexualized. In surf advertising, how frequently do we see an image […]
[…] noticed, though, that the sport was not getting the exposure it deserves. In a market where women make up 40% of athletes, they only get about 4% of media exposure. One of Portman’s goals is to change […]