Christian Tolstrup Jensen
Department of Sports, Physical Education and Outdoor Studies
University of South-Eastern Norway

Mega-Events and Globalization: Capital and spectacle in a changing world order
233 pages, paperback.
Abingdon, Oxon: Routledge 2017 (Routledge Research in Sport Culture and Society)
ISBN 978-1-138-06788-2
In the words of the editors, the goal of this anthology is to โmap the main lines of criticism directed towards mega-events in the early twenty-first century (โฆ) especially in non-Western contextsโ (p.ย 6-7). The chapters thus centre on โthe East and the Southโ, not least on various representatives of the BRICS-countries, inquiring into the consequences of hosting mega events in these countries for both the global relations of economy and power and the local population, positive as well as negative.
The bookโs backdrop is a plea for a revitalisation of the study of the connection between todayโs mega events and global capitalism, which has become the main โmain lineโ of criticism throughout the book. Consequently, the study of global relations concerns not only the classical notion of competing nation states, but a much more complex matrix of (global) cities, states, International NGOs (INGOs) and transnational corporations (TNCs). Finally, the book aspires to break with a view on events as a cultural tool for creating a global community around the spectatorship, which the editors ascribe to researchers such as Maurice Roche and Roland Robertson. This anthology does not look at the events per se but in line with other recent studies takes a critical view on event legacies (cf. publications such as Brittain, Bocarro, Byers, & Swart, 2017; Zimbalist, 2015, 2017).
Almost all contributions touch upon specific cases of events or sports, but faithful to the backdrop they also often have an either explicit theoretical perspective or relate their study to a more general concept such as โcelebration capitalismโ. In my view, this makes the book useful for future studies outside of the specific contexts of the cases in the book.
The first part starts with theoretical perspectives on events in Gothamโs and Comptonโs contributions. Gotham applies Schumpeterโs concept of โcreative destructionโ to provide a more theoretically founded perspective on the possibilities of resistance than is usually the case. He argues that mega events are not only dominating, their creative destruction both legitimises and delegitimises the system (p. 42), and so opens for resistance. In the following chapter, Compton agrees that protests can happen during events, but the theory of spectacles of Guy Debord claims that protest โhas become part and parcel of the spectacleโ. In the โintegratedโ spectacle of events and mass media, e.g., Pussy Riotโs protests at Sochi only added to the promotion of the Games. Such theoretical discussions are rare and welcome.
The first part concludes with contributions by Darnell & Millington and Desai on sport events in Latin America (The Olympics in Mexico 1968 and Rio 2016) and South Africa (FIFA World Cup 2016). They both analyse and discuss events as shortcuts to modernity. While the first two papers showed theories as a way of abstracting from single cases, these open for the same thing by using concepts like โcelebration capitalismโ and โspectacularโ on regional case studies, which shows how such discourses endure despite the lack of realisation of the expected legacies.
He argues that mega events are not only dominating, their creative destruction both legitimises and delegitimises the system, and so opens for resistance.Darnell & Millington and Desai lead nicely to the second part, which starts with a case study of Rio during the Olympics as a state of exception (Vainer). Whereas this is not new, Vainerโs contribution is interesting in its theoretical discussion on the state of exception as possible because of โthe democracy of capitalโ, which the event brings with it. Later in Part 3, Gaffney in a way supplements studies such as Vainerโs on events in Brazil with a broad insight into how the FIFA World Cup in Brazil affected all the different host cities.
Apart from the use of concepts and theories, a third way of making an overview is by describing and discussing the span of possibilities of various consequences of events. This is what Broudehoux and Boykoff do, as they respectively give an overview of how a city excludes its unwanted sides, such as poverty, and discuss the possibilities for (successful) political protests at events, building on the case of the Sochi Olympics.
The second part ends on a postcolonial note with Farredโs essay on how to talk about race after former FIFA president Sepp Blatter uses, in Farredโs view, racism as a way of getting corruption charges against Qatar off the table.ย โRacismโ has become a charged โsignifierโ, โalways (โฆ) in the process of being filledโ (p. 160) โ the question is with what and by whom.
The final, third part of the book on โeconomies and events and experiencesโ takes up themes mostly touched upon in previous sections. However, it is important as it adds South-East Asia to the map of the book. Shin so takes on the Asian Games in Guangzhou, China in 2010 and Incheon, South Korea in 2014; with this, the reader sees how hosts (on the local and national levels) across continents and political systems from Latin America to Africa and Asia are very similar. They hold the same aspirations and have the same difficulties of keeping debts at bay while using events to improve the economy (difficulties that, of course, are just as relevant in the West).
The book concludes with a chapter on eSport in South Korea. I particularly liked the outset of a specific, emerging sport (if only in the research, the paper shows eSport as event dates back several decades) rather than a specific event. Here is inspiration for further research.
In conclusion, there are many lines along which to criticise mega events. This book shows how capitalism is indeed a โmain lineโ. There are several other studies of many of the events covered in the anthology, but it is relevant nonetheless. It is a collection of generally short and easily read papers, which makes it possible for the reader to experience the similarities across the cases and through the concepts and theories find inspiration for oneโs own research.
Copyright ยฉ Christian Tolstrup Jensen 2018
References
Brittain, I., Bocarro, J., Byers, T., & Swart, K. (2017). Legacies and Mega Events: Fact or Fairy Tales?Routledge.
Zimbalist, A. (2015). Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup. Washington: Brookings Institution Press.
Zimbalist, A. (Ed.). (2017). Rio 2016. Washington D.C.: Brookings Institution Press.
Table of Content
PART I: Creative Destruction, Modernization and Spectacular Capitalism
PART II: States of Exception
PART III: Economies of Events and Experiences
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