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    International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 4

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Effects of Super Bowl advertising on online brand search: ten years of insights from 2011 to 2020 by Dan Li, Nicholas Masafumi Watanabe.
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