International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 1

Antecedents and consequence associated with esports gameplay
Wooyoung (William) Jang, Kevin K. Byon

Rival team effects in cause-related sports marketing
Bridget Satinover Nichols, Joe Cobbs, B. David Tyler

Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Beth Cianfrone, Nathan David Pifer

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