Antecedents and consequence associated with esports gameplay
Wooyoung (William) Jang, Kevin K. Byon
Rival team effects in cause-related sports marketing
Bridget Satinover Nichols, Joe Cobbs, B. David Tyler
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Shang Chun Ma, Kyriaki Kaplanidou
The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures
Daehwan Kim, Yongjae Ko, J. Lucy Lee, Yong Cheol Kim
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon
Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse
Intercollegiate athletic programs, university brand equity and student satisfaction
Thomas A. Hanson, Michael R. Bryant, Katie J. Lyman
Community-sport service provision, participant satisfaction, and participation: Experience and perspective of Guangdong, China
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Beth Cianfrone, Nathan David Pifer
The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors
Inje Cho, Minseong Kim, Kiki Kaplanidou
Effects of brand exposure time duration and frequency on image transfer in sport sponsorship
Hyungil Kwon, Jae Eun Shin
Does ambushing pay off?: Comparing the effectiveness of event sponsorship, team sponsorship, and ambush marketing
Elias Ertz, Regina Viola Frey Cordes, Marion Buettgen
