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    Few flickering lights in an otherwise overwhelming darkness

    Yet another volume in Routledge’s World Association for Sport Management Series has been published, International Sport Business Management: Issues and New Ideas, edited by James J. Zhang, Brenda G. Pitts & Lauren M. Johnson. We asked Hans Lundberg, Senior Lecturer in organization and entrepreneurship at the School of Business and Economics, Linnæus University, for a review. He is not impressed by this book, rather the opposite, although he manages to find a couple of bright spots among the contributions.

    International Journal of Sports Marketing & Sponsorship, Vol 21, 2020, No 1

    IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.