Tag: Wooyoung (William) Jang

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics It is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: Emphasizing effort vs talent in personal trainers' performance: consumption response of personal fitness training customers by Sangchul Park, Hyun-Woo Lee.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue:Sequential Effects of Indirect, Direct, and Virtual Sport Experiences on Consumer Learning by Yongjae Kim, Seungbum Lee and Younghan Lee.

SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: Football fans and stakeholder theory – A qualitative approach to classifying fans in Germany by Johannes Jaeger.

SBM promotes the development of a coherent, high-quality body of work that examines both the business and management of sport, as well as the actors and stakeholders that align with sport to further their strategic objectives. The Forum Editor’s pick from the current issue: “What's next? Calling beer-drinking a sport?!”: virtual resistance to considering eSport as sport by Anne Tjønndal.

IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: THE EFFECT OF SERVICE QUALITY ON FOREIGN PARTICIPANTS’ SATISFACTION AND BEHAVIORAL INTENTION WITH THE 2016 SHANGHAI INTERNATIONAL MARATHON by Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette Ketlhoafetse.

ESMQ publishes articles that contribute to our understanding of sport organizations. The Journal sets out to enhance our understanding of the role of sport management and sport bodies in social life. The Forum Editor’s pick from the current issue: ELITE SPORT POLICIES AND INTERNATIONAL SPORTING SUCCESS: A PANEL DATA ANALYSIS OF EUROPEAN WOMEN’S NATIONAL FOOTBALL TEAM PERFORMANCE by Maurizio Valenti, Nicolas Scelles & Stephen Morrow.