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    Home Journals International Journal of Sport Communication, Volume 18, 2025, No. 4

    International Journal of Sport Communication, Volume 18, 2025, No. 4

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    Scholarly commentary

    The Time for Change Is Now: The Case for Moving the Women’s National Basketball Association Schedule to the Traditional Basketball Season for Better Viewership, Media Coverage, and Fan Connections
    Nate Horwitz-Willis, James Robert Blair, Peter Titlebaum
    Pages: 405-413
    DOI: 10.1123/ijsc.2025-0070

    Original research

    “He Either Has a Gambling Addiction or He Is an Idiot”: Analysis of Social Media Posts Surrounding Athlete Gambling Scandals
    Brian A. Petrotta, Matthew P. Taylor
    Pages: 414-424
    DOI: 10.1123/ijsc.2025-0071

    Social Media Activity and Ticket Pricing: The Impact of Likes on the Major League Baseball Secondary Ticket Market
    Yo Han Lee, Hoyoon Jung, Moonsup Hyun, Bomin Paek
    Pages: 425-433
    DOI: 10.1123/ijsc.2025-0073

    (Shutterstock/Uvamen)

    The Equitable Games: Camera Time for Men and Women at the 2024 Paris Olympics on NBC
    Zachary W. Arth, Mackenzie P. Pike, James R. Angelini
    Pages: 434-445
    DOI: 10.1123/ijsc.2025-0077

    Admired Vulnerability or Shattered Heroism? Media Framing of Elite Athletes’ Mental Illnesses in German Print Media
    Marcia Hapig, Jannika M. John, Guido Zurstiege, Jochen Mayer, Ansgar Thiel
    Pages: 446-458
    DOI: 10.1123/ijsc.2025-0100

    Sport Spectators’ Use of In-Seat Mobile Ordering Apps: The Mediating Role of Mobile Engagement
    Ho Yeol Yu, Sanghoon Kim, Mark A. Slavich
    Pages: 459-470
    DOI: 10.1123/ijsc.2025-0128

    Does Communication Matter in Relationships? The Association Between Relationship-Cultivation Strategies and Government–Public Relationships in Sport-Event Management
    Sungkyung Kim, Argyro Elisavet Manoli, Doyoung Pyun, James Andrew Kenyon
    Pages: 471-483
    DOI: 10.1123/ijsc.2025-0136

    Discrimination and Deterrents Affecting Female Sports Journalists and Sports Coverage in Tanzania
    Dianus J. Ishengoma, Theodorah Munisi, Kelsey Slater
    Pages: 484-494
    DOI: 10.1123/ijsc.2025-0143

    Case studies

    Crisis, Kickoff, and Controversy: A Case Study of Social Media Discourse Around Hurricane Helene
    Sarah Stokowski, Rachelle L. Beckner, Chris Corr, Andrew Goldsmith, Chris Croft
    Pages: 495-506
    DOI: 10.1123/ijsc.2025-0095

    A Case Study of Matthew Sluka’s Departure Decision: Fan Reactions on Social Media in the Name, Image, Likeness Era
    Bumsoo Park, Nathan A. Towery, Samuel D. Hakim, Nicholas R. Buzzelli
    Pages: 507-517
    DOI: 10.1123/ijsc.2025-0113

    Book review

    Sport and the Media: Managing the Nexus
    Anna Hrbackova
    Pages: 518-519
    DOI: 10.1123/ijsc.2025-0155


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