Tag: Sanghoon Kim
International Journal of Sport Communication, Volume 17, 2024, No. 2
The mission of IJSC is to provide a platform for academics and practitioners to disseminate research and information from diverse fields such as critical studies, sport management, advertising, etc. The Forum Editor’s pick from the current issue: Passionate About Esports: Esports Players’ Motivation to Participate in and Watch Esports Events by Yong Chae Rhee, Kyungun Kim.
International Journal of Sports Marketing & Sponsorship, Vol 23, 2022, No 2 | Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)
IJSMS is the world’s leading journal for the sports marketing industry, and provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. The Forum Editor’s pick from the current issue: A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM by Amy Chan Hyung Kim, James Du, Jeffrey James.
