International Journal of Sport Communication, Volume 15, 2022, No. 1


Scholarly Commentary

Media Coverage of the Paralympics: Recommendations for Sport Journalism Practice and Education
Dunja Antunovic, Andrea Bundon
Page: 1–9
DOI: 10.1123/ijsc.2021-0061

Student Research

Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship
Andrew Kim, Minhong Kim, Steven Salaga, James J. Zhang
Page: 10–22
DOI: 10.1123/ijsc.2021-0068

Off the Court: Examining Social Media Activity and Engagement in Women’s Professional Sport
Megan C. Piché, Michael L. Naraine
Page: 23–32
DOI: 10.1123/ijsc.2021-0069

Original Research

Sport Knowledge: The Effects of Division I Coach Communication on Student-Athlete Learning Indicators
Rikishi T. Rey, Gregory A. Cranmer, Blair Browning, Jimmy Sanderson
Page: 33–42
DOI: 10.1123/ijsc.2021-0062

The Role of an Actual Brand Positioning: An Analysis of Digital Advertisements
June Won, J. Lucy Lee
Page: 43–52
DOI: 10.1123/ijsc.2021-0074

Tinkering With Policies in the Digital Age: How Interscholastic Athletic Directors Address Social Media Use by Student-Athletes
Blake L. Price, Gene L. Farren, Jennifer A. Stoll
Page: 53–65
DOI: 10.1123/ijsc.2021-0092

Gender Representation at the 2018 Winter Olympic Games From an Australian Broadcast Perspective
lan K.M. Scott, Bo (Norman) Li, Stephen Mighton
Page: 66–75
DOI: 10.1123/ijsc.2021-0099

Book Reviews

Social Media in Sport: Theory and Practice
Kelly Evans
Page: 76–77
DOI: 10.1123/ijsc.2021-0123

Branding in Higher Education: Every University Tells a Story
Zack P. Pedersen
Page: 78–79
DOI: 10.1123/ijsc.2022-0003

Governance in Sport: Analysis and Application
Cassandra Coble
Page: 80–81
DOI: 10.1123/ijsc.2020-0243

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