In today’s global sport industry, many researchers and practitioners know the importance of setting appropriate prices. Thus, industry leaders introduce innovative pricing strategies that utilize technology and extant research on consumer perceptions of price. However, until recent years, there has been a paucity of sport pricing research being produced by sport management scholars. The extant sport pricing literature has investigated various trends in sport ticket pricing, such as demand based pricing and effective price setting strategies. While this recent emphasis has helped fill the gap in the literature, more knowledge is needed regarding pricing strategies in a globalized sport industry. The Global Sport Business Journal seeks manuscripts that are conceptual, philosophical, or empirical in nature for a special issue on global sport pricing. Some of the potential manuscript topics include, but are not limited to:
- Pricing strategies used by international sport organizations.
- How the governance of international sport leagues (e.g., various ownership structure, promotion/relegation) have influenced price setting strategies.
- Innovative pricing strategies (e.g., variable/dynamic/participatory pricing) used across the globe.
- The impact culture has on consumer perceptions of price.
- The social issues surrounding pricing and subpopulations in the global sport industry.
- Consumer perceptions of price changes among sport goods and services across the globe.
- Investigations into how price can impact the financial success of international sport firms.
- Consumer use and perceptions of the secondary ticket market across the globe.
- International economic factors impacting how prices are set (e.g., supply and demand, government regulations).
- The role value and quality play in their relationship with price.
- The use of technology in setting prices for international sport organizations.
- Price setting strategy across the sport industry. This includes differences between pricing of tickets, sponsorships, luxury suites, and merchandise.
Manuscripts for this special issue will be accepted until October 1, 2014.
Examples of previously published studies that can act as a guide in selecting a pricing topic include (but are not limited to):
- Clowes & Clements (2003) – Managing Leisure, 8, 105-120.
- Drayer, Shapiro, & Lee (2012) – Sport Marketing Quarterly, 21, 184-194.
- Drayer, Stotlar, & Irwin (2008) – Sport Marketing Quarterly, 17, 235-240.
- Dwyer, Drayer, & Shapiro (2013) – Sport Marketing Quarterly, 22, 166-180.
- Howard & Crompton (2004) – Managing Leisure, 9, 87-95.
- Kyle, Kerstetter, & Guadagnolo (2003) – Journal of Sport Management, 17, 142-155.
- Paul & Weingbach (2013) – Sport Marketing Quarterly, 22, 152-165
- Rascher, McEvoy, Nagel, & Brown (2007) – Journal of Sport Management, 21, 407-437
- Reese & Bennett (2013) – Journal of Contemporary Athletics, 7, 103-117.
- Reese & Kerr (2013) – International Journal of Revenue Management, 7, 119-137.
- Rishe & Mondello (2003) – Sport Marketing Quarterly, 12, 72-79.
- Shapiro & Drayer (2012) – Journal of Sport Management, 26, 532-546
- Watanabe, Soebbing, & Wicker (2013) – Sport Marketing Quarterly, 22, 129-137.
- Wu & Chalip (2013) – Sport Marketing Quarterly, 22, 138-151.
- Zygmont & Leadley (2005) – Journal of Sport Management, 19, 278-299.
GSBJ is an open-access, peer reviewed scholarly outlet and the official journal of the Global Sport Business Association. The mission of GSBJ is to provide academics and practitioners a means of sharing research and conveying other pertinent information pertaining to all aspects of the global nature of the business of sport.
GSBJ welcomes original and creative research spanning a wide range of sport business acumens: Communication; Economics; Entrepreneurship; Ethics; Event Management; Finance; Gaming; Gender & Diversity; Global Initiatives; Human Resources; Law; Management; Marketing; Media Relations; Public Relations; Recreation; Risk Management; Sales; Social Issues; Technology & Innovation; and other special issue topics.
The journal is published online http://gsbassn.com/Journal.html in January, May, and September.
Submission Guidelines for GSBJ
GSBJ invites the submission of manuscripts by scholars and industry professionals engaged in the business of sport. Manuscripts must adhere to the following guidelines:
- The Publication Manual of the American Psychological Association (6th edition) format must be used throughout the manuscript and failure to comply with the APA guidelines will result in the manuscript being summarily rejected
- Submissions must be in English
- An abstract of 100-150 words must proceed the body of work
- Pages and lines should be numbered and line numbers must restart with each page
- Tables and figures should not appear in the body of the manuscript; they should be placed at the end of the manuscript as appendices
- Citations must be properly listed in the references
- The author(s) must include a cover letter stating that the work is not submitted to another outlet.
All manuscripts are subjected to a double blind review process. The lead author will be notified of the review outcome within 60 days of the manuscript’s submission. Manuscripts should be submitted as an attachment, Microsoft Word ® document, to GSBAssn@yahoo.com.
Warren A. Whisenant
University of Miami
Georgia State University
Paul M. Pedersen