Tag: consumer behavior

There is a strong need for research in this area for sport tourism, recreation and leisure to understand the consumers and provide hands-on practical implications to sport tourism and leisure organizations. The aim of this special issue to present high-quality research and/or theory-driven conceptual frameworks relating to these forms of consumption in sport tourism, recreation and leisure.

Har du forskning inom det här området? Är du intresserad av att bidra till detta läromedel? Vi har i dagarna börjat planera den tredje volymen i serien om sport management på svenska, och söker nu relevanta ämnesområden och möjliga artiklar för Del III, som vi avser att ägna åt idrottens marknader och idrott som livsstil och konsumtionskultur. Vi hoppas höra av dig under de närmaste veckorna.

This special issue seeks to: (a) further the theoretical understanding of sport consumers through experimental methods and (b) enhance awareness and appreciation of the benefits of using an experimental approach in sport consumer behavior research.

Guest Editors Daniel Funk Mark Pritchard Daniel Lock Adam Karg Consumer Behavior Research in the field of Sport Management continues to grow in both popularity and sophistication. A guiding principle in much of this research is that consumers seek out sport-related experiences, and the benefits they yield, in order to satisfy innate needs and wants through acquisition. One outcome of this focus is that...