Call for Papers | “Consumer Behaviour in Sports Tourism, Recreation and Leisure”, Special Issue of International Journal of Sport Management and Marketing. Call ends September 30, 2020

Guest Editors

      • Dr. Kirstin Hallmann, German Sport University Cologne, Germany
      • Prof. Raija Kompula, University of Eastern Finland, Finland
      • Prof. Jürg Stettler, Lucerne University of Applied Sciences and Arts, Switzerland

Consumers have changed their behavior. Consumption goes beyond need fulfillment and it is linked to identity, social relations, perceptions and images (Ehrnrooth & Grönroos, 2013). One area which has received considerable attention is hedonic consumption which refers to multisensory and emotive aspects of consumers’ experiences (Hirschman & Holbrook, 1982). The notion of hedonic consumption (based on ‘Hedonia’, a subjective experience of pleasure; Waterman, 2008) is often linked to experiences since they provide opportunities to build identities and strive to accomplish desires and dreams (Mehmetoglu & Engen, 2011). Sport tourism, recreation, and leisure offer opportunities for these experiences. (Sport) events also provide a space for experiences and they generate numerous forms of impacts for the spectators and residents alike (Hover, Dijk, Breedveld, van Eekeren, & Slender, 2016). Whereas hedonia refers to pleasure, eudaimonia refers to quality of life and subjective experiences of rightness and centeredness in one’s action (Waterman, 2008). This represents another important area of consumer behavior.

A second area which is dominating the discourse is sustainable consumption – which is a vast field as it can refer to social and environmental issues and to the entire consumption process or one step in the consumption process (Peattie & Collins, 2009). The identification of an attitude-behavior gap relating to sustainable tourism (Juvan & Dolnicar, 2014) helps to understand heterogeneous consumer’s sustainable behavior in different leisure activities. There is a strong need for research in this area for sport tourism, recreation and leisure to understand the consumers and provide hands-on practical implications to sport tourism and leisure organizations.

The aim of this special issue to present high-quality research and/or theory-driven conceptual frameworks relating to these forms of consumption in sport tourism, recreation and leisure. This call covers a broad range of topics focusing on hedonic consumption and sustainable consumption. The topics include, but are not limited to the following:

Subject Coverage

Suitable topics include, but are not limited, to the following:

      • Creating consumer experiences in sports, leisure and tourism settings
      • Effects of using multi-sensory marketing in sports, leisure and tourism
      • Sports/sports tourism/leisure consumption and quality of life
      • Green sport events
      • Sustainability as value for sports tourism
      • ‘Green’ consumers pursuing sport tourism: who are they?

Notes for Prospective Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere. (N.B. Conference papers may only be submitted if the paper has been completely rewritten and if appropriate written permissions have been obtained from any copyright holders of the original paper). All papers are refereed through a peer review process. All papers must be submitted online. To submit a paper, please read the Submitting articles page.

Important Dates

      • Abstracts to be sent to anytime until 30 September, 2020
      • Manuscripts due (via online submissions system) by: 30 November, 2020
      • Notification to authors: 28 February, 2021
      • Revisions due by: 15 April, 2021
      • Notification to authors (round 2): 15 May, 2021
      • Final versions due by: 30 June, 2021


Ehrnrooth, H., & Grönroos, C. (2013). The hybrid consumer: exploring hybrid consumption behaviour. Management Decision, 51(9), 1793-1820. doi:10.1108/MD-12-2012-0867
Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
Hover, P., Dijk, B., Breedveld, K., van Eekeren, F., & Slender, H. (2016). Creating social impact with sport events. Utrecht: Mulier Institute & Utrecht University.
Juvan, E., & Dolnicar, S. (2014). The attitude–behaviour gap in sustainable tourism. Annals of Tourism Research, 48, 76-95. doi:
Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore’s Concept of Experience Economy and Its Dimensions: An Empirical Examination in Tourism. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237-255. doi:10.1080/1528008X.2011.541847
Peattie, K., & Collins, A. (2009). Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies, 33(2), 107-112. doi:10.1111/j.1470-6431.2009.00758.x
Waterman, A. S. (2008). Reconsidering happiness: a eudaimonist’s perspective. The Journal of Positive Psychology, 3(4), 234-252. doi:10.1080/17439760802303002
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