Call for Papers | Special Issue of Journal of Sport Management  on Sport Consumer Behavior 

Guest Editors

  • Daniel Funk
  • Mark Pritchard
  • Daniel Lock
  • Adam Karg

social-media-likeConsumer Behavior Research in the field of Sport Management continues to grow in both popularity and sophistication. A guiding principle in much of this research is that consumers seek out sport-related experiences, and the benefits they yield, in order to satisfy innate needs and wants through acquisition. One outcome of this focus is that the vast majority of research on sport consumers has centered on the evaluative and affective components of that consumption. This has provided new knowledge and insight into the thinking of sport consumers. However, criticisms of this work note an over reliance on cross-sectional design and attitudinal surveys to collect information. Less emphasis has been given to predictive validity and explanations of the actual behavior said to result from these psychological antecedents. Data patterns that link attitudinal factors with focal behaviors can provide a more robust picture of consumer behavior as these arrays often entail consideration of how various situational or environmental factors influence those patterns at individual and group levels. This current issue seeks to deepen our understanding of sport consumer behavior by displaying work that identifies and validates underlying data patterns with multiple methods or samples.

Subject Coverage

The list of topics that fit this special issue is broad. Manuscripts with a strong theoretical base, rigorous analysis, and multiple data collections are encouraged. Questions of interest for this special issue could concentrate on the objects, influences and environments of sport consumption, and consider how sport organizations might better engage, communicate and connect strategically with their consumers. Such inquiries might explain how patterns of consumer behavior fluctuate, across seasons, events, game/event experiences, behavioral segments, or modes of consumption.

Submission Guidelines

Manuscripts should follow the guidelines in the Publication Manual of the American Psychological Association (, and should be prepared in accordance with the Journal of Sport Management “Instructions to Authors”. Manuscripts must not be submitted to another journal while they are under review by the Journal of Sport Management, nor should they have been previously published.

Manuscripts should be submitted no later than 22 April, 2015 using Scholar One in the normal manner. Authors should indicate in their cover letter that the submission is to be considered for the Special Issue on Consumer Behavior.

Please note: Separately and without the paper being attached, the co-editors request an email be sent to and to with the subject “JSM SI on Sport Consumer Behavior” just to let us know the title of the paper and the list of co-authors that have been submitted to Scholar One.

Guest Editors Contact Details
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