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    Sport Marketing Quarterly, Volume 29, 2020, Issue 1

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: HOST COUNTRY BRAND IMAGE AND POLITICAL CONSUMERISM: THE CASE OF RUSSIA 2018 FIFA WORLD CUP by Claudio Rocha and Fiona Wyse

    Sport Marketing Quarterly, Volume 27, 2018, Issue 3

    The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. These two important constituencies now have an opportunity to develop a relationship that is intended to be mutually beneficial.
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