Tag: Jeoung-Hak Lee

JSM encourages the submission of manuscripts in a number of areas as they relate to the management, governance, and consumption of sport. Studies using quantitative and/or qualitative approaches are welcomed. The Forum Editor’s pick from the current issue: Bouncing Back: Unpacking the Influence of Sport Media on Consumer Resilience by Changwook Kim, Jinwon Kim, Jeoung Hak Lee, Yuhei Inoue.

The Sport Marketing Quarterly (SMQ) is published quarterly and serves as an outlet for the dissemination of sport marketing information for both practicing professionals and academicians. The Forum Editor’s pick from the current issue: REPEAT REGISTRATIONS OF A RUNNING EVENT: APPLYING CUSTOMER BASE ANALYSIS by Carol A. Finnegan, Thomas J. Aicher and Robert A. Block.